Overcoming unimaginable personal tragedies and then being made homeless, California-born singer-songwriter Alex Warren has overcome the odds to build an online community of 26M followers. In this Emerging Headliner interview powered by JBL, he reveals that no one cared about his music until he filmed himself singing on the toilet from a burner account. Allow him to explain…
“There was no plan B in my life. It was always: do something in entertainment. I was obsessed with singing and making music, but I never found success in it, funnily enough,” says an immediately candid Warren from his home in L.A, where he shares that he’s in full on music promo mode – “which is posting a tonne of TikToks. It's definitely been an interesting challenge to go from making TikToks that make people laugh, to getting them to like my music.”
Considering his intimidating social media following today, it’s hard to imagine a time when every video he posts didn’t go viral, and that’s not even factoring in the hardships he’s had to overcome to get to where he is today. Not that he wallows in self pity for even a second during the interview. He’s open and pragmatic about his struggles, weaponising the telltale dark humor of someone who’s lost one, or in his case, both parents.
“When I became homeless, I was sleeping in cars with my girlfriend [and now fiance] and we would film these random videos,” he recalls. “I thought she was one of the funniest people I've ever met. I posted a singing video and I got five views, and then I posted a cute video of me and her messing around in a car right before we went to bed and I woke up and that had around 6 million views. So I kept filming us when we had funny moments, I would post them and they did really well.
"I stayed away from music for a little bit when that happened because I was like, ‘No one wants to hear me sing. No one cares about that’. Maybe two years later, I was singing on the toilet and I filmed myself. I posted it on some random spam account that no one knew about and I woke up and that had 10 million views. I don't know what's up with me and waking up to a tonne of views, but it happened and it's the best feeling in the world,” he laughs, shaking his head at the absurd nature of the internet.
“That's the craziest part. I was like, ‘I'll post it because no one's gonna ever see it’. So when that went viral, I was stoked because I'm like, ‘People actually want to hear me sing?’ This was at the time when TikTokers were becoming musicians, so I waited a whole year before I started doing music because I didn't want to fall into that category. But there's part of me in the back of my head where I'm like, ‘Why did that one have to blow up?’”