Music News

Andrew Howell named VP of Sync at Warner Chappell Music UK

Andrew Howell has been promoted to vice president of Sync at Warner Chappell Music UK (WCM UK), effective June 1.

In his new role, Howell will continue to report to Rich Robinson, EVP and global head of Sync, WCM, and Shani Gonzales, managing director of WCM UK and head of international A&R at WCM.

Howell joined the WCM UK team in 2016, after a career at Universal Music Group and Sony/ATV and has been instrumental in its Sync department winning multiple awards.

His team has built relationships with clients that have helped deliver multiple placements with gaming giants such as EA and Space Ape; land campaigns with brands like Lexus, Persil and Cruzacampo; and contribute many works to key film and TV projects, such as One Day, The Crown, Saltburn, Back To Black.

The team works on interesting ways to connect brands with up and coming writers. One example was the special Joy Anonymous (Henry Counsell) showcase they curated for mobile network EE, ultimately leading to the creation of bespoke music for its campaign.

Howell’s team also run monthly Sync Writing sessions in Warner Chappell’s London studios, inviting a number of writers and briefing them on what makes a good sync track, while maintaining the authenticity of great songwriting.

Howell commented: “It’s a privilege to champion our songwriters and I’m committed to placing their music in interesting, fresh ways. And it helps to work with such a talented, creative and dedicated team. I’m excited to collaborate even more closely with colleagues around the world as we continue to evolve Warner Chappell’s global sync offering.”

Gonzales added: “Andrew’s collaborative spirit has helped him build relationships with the songwriters and clients who place their trust in him. He has an encyclopaedic knowledge of our songbook and an unrivalled instinct as to what placements will work. He’s also an amazing mentor to his team, so this is a very well-deserved promotion.”

Robinson concluded: “Andrew embodies Warner Chappell’s proactive approach to sync, with A forward thinking mindset that sees his ideas prevail in an often saturated space. He is respected across the industry by peers and clients alike and I’m so pleased that he’s agreed to step up and take this new role.”