Based in London and LA, The Rattle is announcing a $1.5-million investment round in its Venture Label initiative.
Investing in the worldwide community of artists, inventors, hackers, and innovators, The Rattle’s Venture Label program prioritiSes original, human creation that changes the way people think and behave, rather than obsessing about traction and streaming numbers.
The first cohort of artists and startups building ventures in music, technology and entertainment will be announced in the coming weeks.
“We’re not here to pretend to be some new kind of record label or artist services model,” said Chris Howard, co-founder and CEO of The Rattle.
“We’re not here to talk about abstract things like artist empowerment. There’s been plenty of tinkering at the margins, and it hasn’t helped. We’re here to build an entirely new foundation for creating and making careers in the art, music, and entertainment space that takes what’s helpful from venture-type investment, while never losing sight of artists’ and inventors’ role: to change what we do and how we think about the world.”
Investors have backed The Rattle’s new initiative with a total of $1.5m, including investments from notable EU venture funds like LeanSquare.
"With LeanSquare we are really proud to be part of The Rattle adventure. Indeed, it is part of our DNA to participate in the co-creation of an entrepreneurial, virtuous and diverse music ecosystem with the artist in the center,” added Gérôme Vanherf, Venture Partner at LeanSquare.
“We invest in tech start-ups and we create bridges between them and the global industry (with programs such as Wallifornia) and, The Rattle, with their Venture Label model, helps artists to develop their career using the same tools as ours. That is the perfect fit.”