New York’s Rachel Bochner is a Gen-Z pop artist who could not wear her heart more proudly on her sleeve if she tried. With songs like Be Happier and Ghosted My Therapist, she keeps the mental health conversation open, while somehow also delivering absolute bops. She chats to Headliner about why bouncy castles and cotton candy felt appropriate for the video of her new single If I’m Gonna Be Sad (I Might As Well Look Hot Doing It), and why we should all get very excited for the upcoming EP it’s teasing.
Describing her music as “the soundtrack to the coming of age movie you wish you were the main character of,” Bochner’s first experience of the music industry was interning for a record label, at one point seeing that as her path. But thankfully, she crossed over to releasing her progressive indie-pop music during the first lockdown of 2020. Diligently releasing single after single, we now have a bona fide rising star three years later.
Rising star she may be, that doesn’t change the fact that New York is a very, very expensive city to live in for musicians, or anyone who wasn’t born into wealth, for that matter. “I am definitely finding that it’s hard to live in New York because it’s so expensive,” Bochner says (she’s originally from the much leafier Richmond, Virginia). “But you make it work, you do all of your side hustles and figure it out. I love New York, I love the energy that it has and the people that I've met while living here. So I’ll do everything in my power to be able to stay here.”
On growing up with music always around her, she says, “I grew up with four sisters. We loved putting on shows and singing along to our favourite Disney movies and all that. I was especially the one to be humming and singing alone in my room and disrupting everybody's homework.”