As part of a new focus on the esports entertainment industry and digitalisation, systems integration and live production company, Solotech has acquired Waveform Entertainment, a Canadian esports entertainment company specialising in full services esports solutions, including creative and design, technologies, event execution, brand solutions, digital marketing, talent management, sponsorships and virtual and live production services.
The company is well known in the gaming industry for its contribution to numerous high-profile programs, namely on Twitch, Rainbow6 Canada Nationals Year 2, Complexity’s WOW Race to World First, Get On My Level, EGLX Digital and Rising Stars.
Thanks to Solotech’s international reach, this strategic partnership will enable Waveform to become a global esports entertainment company and connect with a bigger and ever-growing gaming audience.
Waveform is also a turnkey agency that provides comprehensive creation, production, and digital marketing services. With its proprietary event platform and production software, the company can produce virtual events and reach an online audience of varied clients from the video game and entertainment industries and the corporate and government markets.
“Customer demand for cutting-edge digital services continues to grow and the gaming industry is blooming more than ever,” said Martin Tremblay, president and chief executive officer of Groupe Solotech Inc.
“This acquisition enables us to roll out numerous live events, esports and virtual production broadcasts, including augmented and virtual reality. Gaming alone is a strong and growing 160 billion market. I see this acquisition as a perfect fit with our new Media and Entertainment Technologies Division and our diversification strategy, namely with online tournaments, fans engagement and sponsorships.
“Our goal remains to be recognised as the audiovisual partner and leader of choice for top content creators, including film, television, advertising and games.
Waveform has worked with major industry players like Ubisoft, Dreamhack, Cineplex and major esports events, as well as teaming up with well-known brands and partners including NXNE, AMD and CSL.”
“This company is composed of genuine, exceptional people who are dedicated to the gaming and esports industry,” added Simon Tremblay, vice-president, operations, media and entertainment technologies division at Solotech.
“Waveform’s business model is scalable and can fully adapt to the realities and demands of the industry, particularly with its outstanding virtual event platform and streaming solutions and services.
“The company’s spirit is based on ambition, innovation, passion and problem solving, which is totally in line with Solotech’s image! Together, we will become a strong industry benchmark.”
“This is a great fit for our two organizations since we already collaborate on several major virtual productions. It will allow Waveform to reach even more fans from the gaming world!” said Tamir Kastiel, president of Waveform.
“We’ve developed a unique set of esports event services and earned credibility in the gaming industry as a result. We pride ourselves on our strong reputation and proven experience in esports and broadcasting on local and international stages.
“We will continue to grow into a company with a solid global impact and presence within the next few years by leveraging Solotech’s presence and resources in the USA and UK. We are embarking on a gratifying experience with Solotech.”
This acquisition will act as a trigger for global expansion that will benefit both Solotech’s clients and the teams of experts that have come together to support this broad, high-end service offering.