Music News

Audiotonix leaps into AI with sonible acquisition

Audiotonix has made a significant move into the world of AI with the acquisition of sonible, one of the world’s leading developers of assistive artificial intelligence (A.I.) based processing solutions for professional audio.

Located in Graz, Austria, sonible’s assistive mixing plugins have provided a new generation of intelligent processing production tools for engineers and audio creatives with intuitive usability and workflow-enhancing features at their core.

its product portfolio also comprises multi-channel amplifiers for high-end audio installations dedicated to science and research, and speaker technology for delivering 3-D immersive soundscapes.

sonible will join the growing Audiotonix brand portfolio, which currently includes Allen & Heath, Calrec, DiGiCo, DiGiGrid, Group One Limited, Harrison, KLANG:technologies, Slate Digital, Solid State Logic, and Sound Devices.

“The sonible team have spent the last ten years developing the most advance assistive A.I. technologies for mixing and audio creation,” said James Gordon, CEO of Audiotonix. “Along with investing in their growth and helping the team expand their current market solutions as sonible, we will also look to harness their technology across our other Audiotonix brands. The potential to utilise sonible’s intelligence in our other brands will be a ground-breaking proposition for all our customers.”

Ralf Baumgartner, CEO and co-founder sonible, commented: “As a team, our mix of highly skilled engineers and creative individuals have been on a very special journey together, building the underlying technologies and culture that have become the heart of sonible. It’s been clear from our initial discussions that Audiotonix share our passion in evolving innovative and disruptive solutions, so I’m sure we have the best environment to continue our journey with the additional knowledge, investment and resources that comes with being part of Audiotonix team.”

Audiotonix's acquisition of sonible is the latest in a number of high-profile acquisitions for the pro audio giant. Last year, the company added software plugins specialist Slate Digital to its brand portfolio. 

“The Slate Digital team share many of the key attributes we have across all our brands: great technology combined with committed staff with a real energy and passion for what they do,” said Gordon at the time. “Their history and reputation for building stellar software tools is second to none, and from a business perspective their success in building a strong subscription model adds another bow in how we grow in the audio creation market. Personally, I’m looking forward to working with the Grenoble and US teams, to support them with their aspiration to continue to innovate technically and commercially, and to have some fun along the way.”

Furthermore, Solid State Logic (SSL) - an Audiotonix-owned brand - recently acquired US-based pro audio console and music production software manufacturer, Harrison. The partnership marked the coming together of two global iconic music mixing console brands under the Audiotonix umbrella.