Singer-songwriter Bella Moulden has caught the internet's attention (picking up fans including Juliette Lewis and Sharon Osbourne along the way) with her fuzzed-up double neck guitar loop videos and a wardrobe that’s straight out of the ‘70s. In this Emerging Headliner interview powered by JBL, the Self Care singer reflects on going viral on TikTok, her guitar heroes and delves into her bedroom production setup.
You wrote your song, Self Care about eight months ago, yet it’s just gone viral on TikTok. How did this happen?
I don't know! [laughs] I uploaded it to TikTok Sounds and all of a sudden, it started racking up a bunch of videos. It was really weird. I was like, ‘Are these stats accurate??’ I would keep refreshing the page, and the song reached over 80,000 videos.
I was like, ‘This is crazy!’ It's definitely my favourite song that I have made, so it made me really happy to see that other people liked it as well.
There's a lot of self care videos using it – actual self care – like skincare routines, meditation videos and stuff like that. I absolutely love it.
My hope when I uploaded it to TikTok was that maybe people would share their routines and do meditation and show what makes them happy, because that's the whole premise of the song: doing things that you want to do, taking care of yourself and having self love, and obviously, some self care. So it’s super awesome to see.
Where did you write this song, and how did it come together?
I was in my room and just out of nowhere, I came up with this weird thing on the guitar and I was like, ‘Oh, this sounds cool’, and then I just put it in GarageBand, which is what I used at the time. From there, the lyrics sort of happened.
I wish my writing process was more exciting than that, but it's not [laughs]. Things just come to me out of nowhere; I wish it was more spontaneous than that, but I like it. Everyone's got their methods.