In April 2019, Spotify announced that the huge sum of 40,000 songs are added to its streaming service every DAY. That’s over a million tunes a month. Figures such as these bring many questions to mind: How much is Spotify earning? How much are they paying the artists? What does this mean for the company and the music industry itself? The answers to these questions are out there and of course a wide range of views have been expressed. However, one question we feel hasn’t been answered is this: What can you do as an artist to stand out amongst such vast competition?
We’ve pulled together a list of simple things you can do as an artist to shine bright in the ocean of streaming and get yourselves noticed.
So you’ve recorded your single / EP / album and you’re ready to get your music out there and get noticed. You may have a distribution company on-side, you may be uploading to Spotify yourself – whatever the case, the first few steps before the official release date are vital to getting your music sitting in the space that you want – and *fingers crossed* – playlisted amongst artists in the same pond as you.
1. SPOTIFY FOR ARTISTS
You’ll need to get signed up and verified on the Spotify for artists (SFA) app and claim your artist profile. Through Spotify for artists you can control the look and feel of your artist page, upload songs and submit them to editorial teams, create your own artist playlists, choose and change your artist pick – be it your latest release, a gig you have coming up or some merchandise of yours – and much, much more.
Once you’ve uploaded your song(s), you’ll then need to feed SFA all of your song information, for example - main genre, music cultures, music moods, styles, instrumentation, etc. Give Spotify as much information as possible for them to understand your art as much as you do!
Then you’ll need to submit a song for playlist consideration at least seven days before its release date. When submitting a track, again, you’ll need to feed Spotify all the info about your song, such as genre and mood to improve the likelihood that it will land on the most suitable playlist. Over 36,000 artists have been added to an editorial playlist for the very first time through the submission tool since May 2019 – you could be next.
2. YOUR ARTIST PROFILE
Much like your Instagram page, you’ll want to make the biggest and best first impression possible when listeners land on your artist page. Think carefully about your artist image and header photo – try to grab them by the (eye)balls! You can also add more images to your photo gallery. People will want to know all about the artist they’re listening to, so keep your bio up to date and tell them who you are! Complete with all your social media handles.