Urbanista, a developer and manufacturer of lifestyle audio products, has announced its long term commitment to supporting mental health awareness through a collaboration with the Tim Bergling Foundation.

Founded in memory of producer, performer and singer-songwriter, Tim Bergling, (most commonly known as Avicii) who lost his life to suicide in April 2018, Open to Talk? Open to Listen, is launching in October 2019, and is designed to channel a long-term range of initiatives, championing the ongoing efforts made in raising awareness of mental health.

Through music-based collaborations, content, and the sale of Urbanista headphone products, Urbanista will partner and contribute support and finances to the Tim Bergling Foundation, sponsor the Avicii Tribute Concert, create the Open to Talk? Open to Listen campaign story, and will donate to a range of mental health organisations through Urbanista headphone sales.

A Voice for Mental Health

In particular, Urbanista will work closely with the Tim Bergling Foundation to help support mental health awareness and suicide prevention.

“As a manufacturer of headphones and speakers, music means everything to us,” says Anders Andreen, Urbanista CEO. “This collaboration goes hand in hand with our core values and it is with pride that we support the Tim Bergling Foundation.”

The Tim Bergling Foundation was created by Klas Bergling, Anki Liden and their family after the death of their son. The foundation will advocate for the recognition of suicide as a global health emergency, and promote removing the stigma attached to the discussion of mental health issues.

A reported 450 million people currently suffer from mental illness, placing mental health disorders among the leading cause of ill health, globally. Up to one million people take their own lives every year and is the most common cause of death for young adults aged 16-29.

The Foundation’s activities will kick off with the Avicii Tribute Concert, supported by Urbanista, in Stockholm on the 5th December at Friends Arena, where 19 of the original singers on Avicii’s biggest songs will perform with a 30-piece live band, alongside DJ sets from his friends. The line-up already includes, David Guetta, Rita Ora and Adam Lambert, amongst others.

All net profits from the Avicii Tribute Concert for Mental Health Awareness will go to supporting organisation’s that address mental health needs and suicide prevention.

Alongside the Avicii Tribute Concert, Urbanista begin its support with a contribution to the foundation, donating 10% of sales on all Stockholm headphones sold on the Urbanista website throughout October. The donated funds will help the formation of policies and tools that are needed to detect risks and prevent suicide, especially among young people.

Customers purchasing any Urbanista Stockholm headphone online during October will also be entered into a competition to win one of three VIP packages, including two VIP tickets to the tribute concert including flights and accommodation.

“These activities are a starting point to our long-term commitment in supporting issues close to Tim Bergling’s heart,” says Andreen. “We are honoured to help keep Avicii’s legacy alive through the power of music, and support the foundation in recognising the importance of mental health awareness, sustainability and global warming: the three topics close to Tim Bergling’s heart.”

“Urbanista supports us in this important work and we are extremely pleased to have them on-board,” added Klas Bergling, Bergling’s father.