Warner Music UK has revealed details of a new partnership between Atlantic Records UK, Warner Music Group’s label services division Alternative Distribution Alliance (ADA), and new UK-Latin based record label Candela Records.
Candela Records promises to develop ‘the Latino sounds of London’ and raise the profile of this urban/Latino music hybrid across the globe. The new partnership will see Atlantic Records UK and ADA assist the Candela Records team in signing and developing new artists, as well as distributing their current roster, including Angelo Flow and Esko, globally.
The label is an extension of U- based media group Latino Life. The group runs LatinoLife Magazine, the UK’s longest-running Latino lifestyle and listings publication, as well as running several events and social media channels. As part of the new venture, co-founders Jose Luis Seijas and Luciano Santana Pinto will oversee Candela Records operations and head of A&R respectively. Amaranta Wright, LatinoLife magazine founder and editor, will serve as head of communications.
Austin Daboh, EVP, Atlantic Records, commented: “The Latin music scene in the UK is growing incredibly quickly, and we’re excited to make history by becoming the first UK frontline label to partner with a UK based Latino label. Everyone at Atlantic and ADA is looking forward to shining a spotlight on this incredibly vibrant music scene and to finding the Latino superstars of the future.”
Trenton Harrison-Lewis, SVP, ADA and WMUK artist and label development, added: “The team at Candela Records have their fingers on the pulse of Latin culture in the UK, and we think it’s incredibly important that we help serve what we believe is an under-served community in the UK. Together we will find incredible new talent that will shine on the global stage.”
Pinto also said: “We’re delighted to be working with the teams at Atlantic Records and ADA. This partnership will help us grow the UK Latin culture not only among the British public but the world – it’s perfect.”
The partnership follows the recent news that Atlantic Records UK has inked a deal with Trust It Entertainment, home to some of Ireland’s most exciting rap, hip-hop and drill artists.