German pro audio giant d&b audiotechnik has acquired UK integration company SFL Group and launched a brand new business entity in the form of d&b solutions.
d&b solutions will offer end-to-end expertise across areas of project development, manufacturing, system planning, installation and maintenance.
The acquisition of SFL Group, described as a multidisciplinary AV provider, is effective immediately and will see the whole team join d&b solutions. SFL Group is a long-time d&b audiotechnik sales partner and holds long-standing relationships with iconic global brands, such as the Royal Albert Hall and McLaren Racing.
The new business promises to deliver ‘a higher level of service and integration, and end-to-end installation and production solutions to customers’. It will operate independently from d&b audiotechnik - both will have entirely separate business structures reporting up to the d&b Group.
d&b solutions will be headed up by managing directors Amnon Harman (d&b Group CEO), Jens Nilsson (d&b Group CFO) and Michael Aldinger (d&b solutions director of finance and operations).
Commenting on the launch of d&b solutions, Harman said: “d&b solutions is born out of customers' increasing demand for the integration of full AVL solutions. We see a rise in requests for manufacturer support in design, planning and integration services as well as new buying behaviors regarding system ownership and managed services. The creation of d&b solutions as a standalone business entity under the d&b brand will address these developments and accelerate our solution offerings across the entertainment technology market.”
He continued: “SFL’s strong brand, proven relationships and expertise align perfectly with d&b and we are proud and honored to welcome them to the d&b family.”
“The team at SFL is excited to be part of something new and innovative in an industry that we have served with passion for 30 years,” added Tom Jeffery, managing director, SFL Group. “SFL built its business and reputation on putting people and service first. We share not only the d&b strategic focus on complete solutions but also a similar set of values and company culture.”