Dua Lipa Launches Lifestyle Platform, Service95

Dua Lipa has announced the launch of Service95, which will go live in early 2022.

Service95 is a global style, culture, and society concierge service designed to “help the reader make sense of the world”.

It promises to serve up “a witty and considered” curation of lists, recommendations, stories, information, thoughts, perspectives and conversations you allegedly won’t hear, see, or read everywhere else.

There will be articles from the world’s most compelling voices alongside social commentary, features and “left-of-centre” recommendations that will include “late-night gnoshes”, little-known hotspots, up-and-coming artists, grassroots activists and “the sorts of travel tips only an extensively travelled international pop star could offer”.

“The more we share with each other, the closer we become, the wider our circles grow,” said Lipa.

Service95 was inspired by the singer’s habit of personally curating extensive recommendations and lists, highlighting under-the-radar people, pieces of pop culture, travel destinations, hidden gems and global issues to her closest friends.

Subscribers to Service95’s free weekly newsletter will receive up-to-the-minute intel on everything and anything; from an underground new gallery in Sao Paulo, hidden diners in Louisiana and the best manicurist on Lagos Island to articles spotlighting the activists, causes, and complex world issues we could all learn more about.

Every issue will contain a personal letter from Lipa herself, reporting from wherever it is in the world she happens to be, complete with whatever she’s been streaming, visiting, hearing and consuming.

“I find huge joy in telling people what I’ve learned about in any given city and love finding connection in our shared experiences,” she said. 

“Service95 is going to take that idea and bring it to anyone who’s as curious as I am about life.

Meanwhile, At Your Service podcast listeners can expect a companion piece to the newsletter consisting of conversations between Lipa and a lineup of high-profile guests.

“Though a lot of my guests have done their fair share of talking, I want to go deeper with them,” Lipa added. 

“Not only am I probing them about the things I’m most curious about, I’m also treating them like the experts they are."