Fender Musical Instruments Corporation (FMIC) - which this year celebrates its 75th anniversary - has announced the 2021 class of artists joining Fender Next, an artist development programme designed to elevate rising musicians that are pushing guitar forward in music and culture.
Each Fender Next artist will receive Fender’s industry-leading guitars, amps and more, alongside holistic, 360-marketing support across the company’s multi-channel platform to share their story and connect them with millions of music fans worldwide.
In its first two years, Fender Next has recognised and empowered talented artists who have gone on to critical acclaim and commercial success. Members of Fender Next’s 2020 class, Black Pumas, were nominated for three 2021 Grammy Awards, while in the UK, Fender Next artist Beabadoobee has won an NME Radar award, while also earning a BRIT Award nomination alongside classmate Sam Fender.
This year's Fender Next group includes 25 rising artists across genres, generations, genders and backgrounds that are elevating guitar in music and culture. A testament to the diverse and dynamic future of guitar, this year’s group is more than 50% women with seven countries and five continents represented.
Artists include: Alex Hall, Alfie Templeman, Ambar Lucid, Arlo Parks, Ayron Jones, Beach Bunny, Blu DeTiger, CAIN, Drax Project, Fiokee, Fousheé, Gabriel Garzon-Montano, Griff, Hannah Dasher, Hitsuji Bungaku, Holly Humberstone, Lime Cordaile, Noreh, Nova Twins, Remi Wolf, Ritt Momney, Sports Team, Stand Atlantic, Suspended 4th, and TENDRE.