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Genelec Seeks ‘Creativity And Entrepreneurship’ With New G Innovation Lab

Genelec is establishing the first branch of its new G Innovation Lab in Kuopio, Finland, with the goal of nurturing creativity and entrepreneurship in the Savilahti region of the country, and attracting imaginative professionals to the area.

Starting with a Discovery Event Pitch Challenge this August, the company aims to recruit a team of ‘start-up minded’ individuals to further develop the innovative thinking that has helped inspire the company’s technical breakthroughs over the last four decades.

Opening this August in Kuopio’s KPY Novapolis Microkatu, the G Innovation Lab will serve as a home for talented individuals with complementary skills, but with a deep shared interest in the audio industry. The Lab’s location is also designed to facilitate even closer cooperation with regional universities and educational institutions - something Genelec has long valued and nurtured.

To kickstart the recruitment process for the G Innovation Lab, the Discovery Event Pitch Challenge takes place on the 23rd and 24th August, and is a hybrid live/online event organised in conjunction with Finnish ‘talent pond’ experts Pondi.

At the event, career seekers and entrepreneurs will be given a chance to present their ideas to a panel of senior figures at Genelec, highlighting where they can help make the company’s business, and the pro audio industry in general, stronger.

Genelec Managing Director Siamäk Naghian commented:

“The ongoing transformation in our society, technology, industries, and audio community is profound and extremely exciting. Our own success as a company has always been fuelled by individuals determined to push the boundaries of their imagination, and we see the G Innovation Lab as an essential vehicle for unleashing the hidden creative potential existing in our local community, and attracting new talent to the region.”

Entries for the Discovery Event Pitch Challenge are now open. Visit www.pondi.fi/en/discovery-event to find out more.