Imperative Audio makes major play for US market with Auralex distribution deal

British pro audio brand Imperative Audio has secured an exclusive distribution deal with Aurlaex for the US and Canada, as the company looks to expand its reach in the territory.

The reciprocal partnership will also see Imperative Audio’s parent company, Studiospares Europe, become a distributor for Auralex in the UK.

“Auralex is a respected and forward-thinking brand that has graced our industry for over four decades,” said Dave West, managing director, Studiospares and Imperative Audio. “So, it’s an honour for this to be our first major appointment, and we are excited to see the future unfold with this partnership.”

“Auralex is equally enthused to be teaming with Imperative Audio to offer such an innovative and high-performance product to customers in the U.S. and Canada,” added Terry Hayes, Auralex international sales manager. “The Portable Vocal Booth is truly a unique solution that will perfectly complement the Auralex product range.”

Auralex’s acoustics expertise serves a variety of sectors, from music production to voiceover, broadcast and podcast markets for Imperative Audio’s Portable Vocal Booth, which will be available in the US and Canada by the end of November 2021.

The Portable Vocal Booth’s aluminium cylindrical design aims to eliminate the issue of standing waves typically found in and around corners of vocal booths. With a circumference of 324cm and an opening of 80cm, the Portable Vocal Booth can also be collapsed and stored in just a couple of minutes.

The booth offers 0.07-second reflection time (RT60 in accordance with ISO 3382-2 Measurements) and an average of 28.4dba reduction (One-Third-Octave Spectrum LZeq in accordance with IEC 61260). 

Further Imperative Audio products, including the Lucent and FETPre, will be available in the US in 2022.