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L-Acoustics ramps up Asia Pacific expansion with new Singapore hub

L-Acoustics has opened a new Singapore office to further boost its ongoing expansion in the Asia Pacific region, with industry veteran Timothy Zhou installed as CEO of the new operation.

The new L-Acoustics Asia Pacific office has been launched to ‘foster continued expansion, strengthen existing relationships and develop new markets’. Zhou will manage a growing team that will serve local partners and increase awareness of the brand’s technologies in key vertical markets, residential and architectural sectors.

Meanwhile, Alvin Koh has been named director of application projects, APAC, supporting clients and projects across the region, while David Cooper has been appointed director of sales, APAC, in a role that will see him relocate to Singapore.

“In the coming years, we aim to serve customers and partners in the region more efficiently,” said Zhou. “We want to strengthen ties with our current network of partners in APAC, with the ultimate goal of becoming a hub that is an ideal base of support.”

The new L-Acoustics office is located just a few kilometres away from Singapore’s central business district, close to local partners in the nearby Lavender and Kallang areas.

“We have established markets and seen remarkable brand growth in China, Korea, and Japan,” Zhou continued. “Today, Southeast Asia represents one of the most dynamic regions of the world for L-Acoustics. The new office and expanded team will help us meet the demand for L-Acoustics signature range of products, to attain the highest levels of quality for our partners and clients, as well as create unforgettable experiences for audiences.”

“Establishing a hub in Singapore is the logical next step in L-Acoustics’ growing support and commitment to the APAC region, in line with our philosophy to think globally and act locally,” added Laurent Vaissié, L-Acoustics CEO. “Our local partners have helped us establish L-Acoustics as the leader in high performance audio, offering rider-friendly local options for global tours, exceptional sound for high profile events and elevated experiences for fixed installation theatres, houses of worship, theme parks, and live music venues.

“A premium brand can only be sustained by an elite team that supports and represents its values. Hervé (Guillaume, chief executive officer of L-Acoustics Group) and I are confident that the team of Tim, David and Alvin will lead our APAC partners into the future of sound with brio.”

“We want to go beyond the physical product, to show that L-Acoustics sound systems can provide real joy in experiencing music,” Zhou concluded. “Our mission is to represent the brand values to our partners and help them to bring their creative and innovative ideas to life through the art of sound.

“When visitors and colleagues walk into L-Acoustics Singapore, they will have the same experience as they do when visiting any of our other L-Acoustics homes. There is a unique culture at the company, a natural outcome of a commitment to our scientific origins and to the beauty and shared emotion of art. The greatest success of the new APAC team will be to represent that culture in the region.”

The L-Acoustics APAC office opened for business on November 1.