UK music licensing company PPL has launched a collaboration with music preservation and archiving company VEVA Sound’s new file and data-sharing platform VEVA Collect. The joint initiative will make it easier for performers to be properly credited on recordings and to receive the payments they are entitled to.
Billed by VEVA Sound as the world’s first secure, cloud-based file sharing credits platform, VEVA Collect has been launched at a time when performers risk losing out on royalties because of incomplete, or inaccurate metadata.
The platform allows creators in the music industry to accurately log metadata about everyone who has contributed to a recording.
The partnership with PPL will allow a performer’s International Performer Number (IPN) – a unique global identifier – to be included in this metadata, helping improve the accuracy of credits and the subsequent flow of royalty revenue from a recording’s usage.
PPL’s technology capability allows trusted third parties such as VEVA Sound to authenticate a performer’s identification, retrieve their IPN from PPL’s database and add it to the metadata of the recording.
PPL is the first such verification partner for VEVA Collect. PPL also works with Creative Passport, Session and Sound Credit on similar authentication processes.
With IPNs added to recordings early in the data supply chain, recipients of this data, such as collective management organisations (CMOs), can immediately identify and validate a performer’s contribution, helping royalties to be paid more quickly and accurately.
PPL plays a significant role in helping authoritative credits data enter the music ecosystem. On top of managing a 19 million-strong recording repertoire database, PPL also sits on the board of DDEX, a group of organisations across the music industry with a mission to standardise the data value chain.
It also plays a role in developing SCAPR’s Virtual Recording Database (VRDB), which aims to improve how data is exchanged between performer CMOs.
Additionally, PPL built and runs RDx, a recording data exchange service from International Federation of the Phonographic Industry (IFPI) and Worldwide Independent Network (WIN) that ensures accurate recording metadata is exchanged between CMOs and recording rightsholders.