Social media sensations Woody & Kleiny have teamed up with The Hoosiers to get the Euro 2020 party started with the new England anthem Route 66.
Route 66 is a holler-along, pints-in-the-air chant that’s sure to soundtrack the jubilation as Harry Kane, Marcus Rashford and pals attempt to fire England to glory.
Capturing the feel-good factor that sweeps the land at each tournament, the song is a cheeky celebration of all things unmistakably English: “Beans on toast, Sunday roast and a cuppa tea / Got me shirt, got me flag and I’ve had me Weetabix.”
The song’s video sees Woody & Kleiny lead the charge, while The Hoosiers blast through the song while on the top of an old school double-decker bus. When they take to the pitch of the London Stadium, they’re joined by Naughty Boy (making his first ever cameo in a music video) and The Wealdstone Raider.
Proceeds from the track will aid the charity CALM, the Campaign Against Living Miserably which is leading a movement against suicide. Every week 125 people in the UK take their own lives, and 75% of all UK suicides are male.
CALM exists to change this. The charity provides a confidential helpline and webchat service for anyone who needs to talk about life’s problems; spreads their message throughout communities to enable people to get the help they need before they reach the point of crisis; and encourage positive behavioural change, using cultural touch points like art, music, sport and comedy.
“We just want to take this opportunity to say how excited we are to be teaming up with The Hoosiers on this project,” said Woody & Kleiny.
“They’ve sat on the song for over 20 years waiting for the right time to move it forward and we feel honoured to be asked to get involved.
“To top it off, we have all chosen to align ourselves with the charity CALM, which is close to ALL our hearts. We want to help support them in every way possible, the amazing work they’ve done for so many and continue to do so. We hope you all enjoy the positive vibes we’ve created and get behind the movement for a great cause.”
“Both Al and I have been through highs and lows in the music industry together,” added The Hoosiers’ Irwin Sparkes.
“Because of this we’ve come to value our mental health and can’t shut up about it. Which is the point, ‘cos talking is key. That’s why we’re chuffed to bits and tickled pink to align ourselves with CALM who are there to offer support if you don’t know who to talk to. You’re not alone.
“Despite us being younger and better looking than Woody & Kleiny, they were still happy to be seen on camera with us to support such a vital cause as promoting positive mental health. Our heroes.”
Woody & Kleiny are best mates on a mission to entertain the world. Between their engaging content, viral mindset and force of personality, the duo have become one of the biggest creator teams in the world with a combined social media following of 23.5 million.
Their adventures have also included the launch of their own LUC clothing range and the release of their book The Social Struggle: How We Took Over The Internet.
Consisting of Irwin Sparkes (vocals / guitar) and Al Sharland (drums), The Hoosiers are famous for hits including Goodbye Mr. A, Worried About Ray, Choices and Cops And Robbers.
They’re firm festival favourites, having played everywhere from Glastonbury to the Isle of Wight, and even launched their own stage-show at the Edinburgh Fringe Festival.
The multi-Platinum-selling duo released their Greatest Hit(s) collection in 2019, while their live shows in support of the album included a headline date at the O2 Shepherd’s Bush Empire.