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Yoko Ono Backs New Music Channel, The Coda Collection

A new music TV channel, the Coda Collection, will launch next month, and is backed by Yoko Ono and Experience Hendrix’s – the estate of Jimi Hendrix – Janie Hendrix.

The Coda Collection pledges to tell the stories of the most iconic moments in music with fresh perspectives, unique editorial, and exclusive video content.

Music fans can find subscription video content available exclusively on Amazon Prime Channels, and on The Coda Collective’s editorial platform.

The Coda Collection will bring to life stories of iconic music moments through a curated library of exclusive, rarely-seen films available on Prime Video Channels, and original multimedia content created by renowned experts available at codacollection.co and on The Coda Collection app.

Users will be able to stream exclusive performances, concert films, documentaries and original series on The Coda Collection with Prime Video Channels.

The venture also has the backing of Sony Music Entertainment, with Coda Collection set to screen a number of new documentaries, music film premieres and rare concert footage by a host of much-loved artists.

“The Coda Collection tells the stories of the most iconic moments in music with fresh perspectives, unique editorial and exclusive video content,” a statement about the channel promises.

The Coda Collection will launch with 150 titles including Music, Money, Madness… Jimi Hendrix In Maui, The Rolling Stones On The Air, Johnny Cash At San Quentin, Miranda Lambert: Revolution Live By Candlelight and Bob Dylan’s Trouble No More.

The channel will also screen the upcoming authorised Dave Grohl documentary as well as rare performances and music programmes featuring the likes of Foo Fighters, AC/DC and Pearl Jam.

The service will launch in the US on February 18 via Amazon Prime Video, with a global roll-out planned for later on in the year. It will cost $4.99 per month, with a free seven-day trial for Prime members.

"John was always on the cutting edge of music and culture,” said Yoko Ono. “The Coda Collection will be a new way for fans to connect on a deeper level."

"The way the world appreciates music is evolving and changing,” added Janie Hendrix, CEO and president, Experience Hendrix LLC.

“The Coda Collection is how we grow with that change. It transcends basic music streaming and takes fans on a real journey into the heart of the songs they love and the artists, like Jimi Hendrix, who created those songs.

“There will always be the desire to know more about Jimi, and what drove his creativity. So much went into his concerts and performances. There was background, a backstory, and depth to it all. Coda reveals all the various dimensions and I'm proud to be a part of making it happen."

"What's being lost in today's swarm of streaming services and search engines is the deep connection that is fueled by the stories that surround all the songs and artists that we love,” said founder and CEO, The Coda Collection, Jim Spinello.

“The Coda Collection is being built to bring to life all the stories between the songs for both artists and fans."

"Music has always been about more than just the song,” stated Jonas Herbsman, board member, The Coda Collection.

“It's where you were, what you were doing and who you were with when you first heard that song, it's the summer that song was blasting out of the radio day and night, it's the anticipation leading up to that concert and the indescribable feeling when you finally walk into the venue, and it's wanting to know more about those songs and the artists who made them. The Coda Collection is finally bringing all of those elements together in one place."

"Our love for music and fascination for its history, pioneers, and continuing journey is what drives us,” furthered John McDermott, co-founder, The Coda Collection.

“Music fans want more than just song streams and promotional videos. They want concerts, documentaries, they want cultural context - and maybe most of all - they want to understand the stories behind the art and the artist. That's how fans connect to one another, and to the music itself."

"The Coda Collection shares CREEM's long standing belief that music is experiential, not transactional. CREEM, with its iconic archive and fresh content in development, is thrilled to partner with The Coda Collection to provide audiences with unique, immersive, music experiences,” concluded JJ Kramer, CEO of CREEM.