CHINCHILLA’s Little Girl Gone makes you want to kick a door off its hinges. The British singer talks about her rage banger going viral and becoming an anthem for the abused.
If CHINCHILLA could sum up her life right now, it would be with the ‘this is fine’ meme – (you know, the cartoon dog surrounded by flames). It’s a good fire though, and one started by TikTok.
“I'm feeling stressed out of my mind,” the British singer-songwriter immediately confesses from her bedroom in North London. She’s joking – kind of.
CHINCHILLA recently split with her management and label and went fully independent. Freed up from any external control, she previewed her new song, Little Girl Gone on Gen Z’s favourite social media platform. Her life hasn’t been the same since.
The sneak preview racked up over 220M views in weeks, taking her respectable 16K following to a staggering 270K, dragging her Spotify followers up to 500K monthly listeners. Weeks later, her TikTok followers are teetering over 358.5K, the song has over 10 million streams, and her monthly Spotify listeners are over 2 million. By the time you read this – who knows.
“I can't actually describe how crazy my life is at the moment,” she says, still in disbelief at the way Little Girl Gone is tearing through the internet.
“It's horrific,” she laughs. “It's lovely, but horrific! It is very overwhelming and really surreal. I think on all DSPs it's hit about 20 million streams. What the fuck?? It's just crazy.
“It's very hard to get the exposure as an emerging artist,” she reasons. “People always say, ‘You just need that one song,’ and I was like, ‘That's a myth.’ It's really hard to get that surge of followers. So I keep having moments where I'm like, ‘This isn't actually happening, right?’ Somebody's gonna stop in a minute and say, ‘Wake up. You're asleep.’
"Like when you have a dream that it's your birthday, and then you wake up in the morning and you're like, ‘Ah, it's not my birthday.’ That's how I feel right now: like I'm gonna wake up in a second and it's not gonna be my birthday anymore. But I'm good,” she insists. "It's all good things.”