One of those more instantaneous releases of which he speaks landed recently in the form of Abracadabra, his hit single with Wes Nelson. Much like the release of the track itself, its creation almost seemed to arrive out of nowhere.
“It’s fun and exciting to have an opportunity come along and be able to land like that,” he says. “You can have all these plans set up, but then something comes along that you just weren’t expecting. Like meeting Wes at my Ibiza Rocks pool party. We got in the studio, recorded the song, it lived for about a month between us, then all of a sudden there’s a call asking if we’d like to perform the song on Love Island. And it wasn’t even really to do with Abracadabra; they just asked if we would like to perform because it was an all-star season.
“So, you have that moment. You have Wes who was on the show and is now forging a career as an artist in his own right; we have a song together; he’s got his distribution going on with TikTok; and Love Island is like the Apex of all this. It changed the dynamic. You can be hoping that those moments come, but they tend to come when you least expect. I’m like, when you feel it and the iron’s hot, strike. Strike, strike, strike!”
The collaboration with Nelson, the Love Island appearance, and the ongoing evolution of TS5 are each emblematic of David’s place in the world today. The runaway success of Born To Do It and the juggernaut singles it spawned will forever be defining features of his career. Yet the ceaseless desire to connect and engage with new audiences and artists alike has ensured he maintains a contemporary appeal. Fans who may not even have been born when Fill Me In was dominating the airwaves are discovering his music through those collaborations with new talent and TS5, while those who have been there from the start seem captivated as ever by his work.
When asked if he ever reflects on how he has continued to stay in the game for more than two and a half decades, his response is thoughtful and considered; the enormity of what he has achieved during that time far from lost.
“When you say 25 years it’s just, like, wow,” he says looking skyward. “If someone said to that young kid back in Southampton they’d have a career that would last this long and that they’d go to the places they’ve been and work with the people they’d go on to work with… it’s just crazy. When you first start off you are the new thing on the scene. Garage was the new sound and I was at the front end of that. Then I drop this debut album that connects around the world. And when I looked at artists who had long careers like Sting or Elton John, I always recognised that there would be ebbs and flows.
“You don’t really know about the lower ebbs of your career until you are in them. And it’s a different juxtaposition as you look at it from a position of, OK, my spirit and my essence haven’t changed, but maybe the focus has shifted. So rather than chasing the spotlight all the time, if you stay in position, that spotlight will come back around. But if you remain stationary and don’t embrace new things and try new things, and keep telling the same old story of how good it was back then, and how many records you sold back in the day…
“It’s like, if you’re in the studio with an 18-year-old artist, generally they do not care about that. They’re like, cool, my older brother or sister used to listen to your music, and I respect that, but I’m the guy or the girl right now doing my thing. So, you have to get back into the essence again. Forget the story. Let’s get in the booth and play a track, a couple of chords, and I will sing my heart out. I will sing like it’s my first record. I’ll give you ad libs for days. I’ll give you the melodies coming off the dome. I’ll give you everything I’ve got just to get that, ‘Craig, you still got it!’ reaction. Because all of a sudden that reaction is real time, we’ve landed, and we have a relationship.”