The longlist for the BBC's Sound of 2021 has been revealed, with a strong showing for DIY pop artists and UK rap.
Norway's Girl In Red is the most prominent name on the list, with seven million fans playing her music on Spotify every month.
She's joined by bedroom pop artist Griff, psychedelic soul singer Greentea Peng and rap maverick Pa Salieu.
Now in its 19th year, the BBC poll of music critics and industry figures aim to find the most promising new music talent.
It was first conducted by the BBC News website in 2003, and a 10-strong longlist is published each December, with a ranked shortlist and annual winner announced the following January.
This year's longlist was compiled by a panel of 161 industry experts, including former nominees Billie Eilish and Stormzy. The winner will be announced in January on BBC News and BBC Radio 1.
Previous winners include Adele, Sam Smith, Celeste, HAIM, Jessie J, Ellie Goulding, Micheal Kiwanuka, Keane, 50 Cent and Corrine Bailey Rae.
The 10 acts in the running are:
Alfie Templeman
Berwyn
Bree Runway
Dutchavelli
Girl In Red
Greentea Peng
Griff
Holly Humberstone
Pa Salieu
The Lathums