Brand marketing director at iZotope, Melissa Misicka, discusses the ways in which the company has pivoted during the pandemic, how it has tried to adopt a more agile mentality throughout the company, and how it continues to streamline the music making process for creatives.
“The pandemic has become a great time for iZotope to connect with more users who maybe hadn’t been around their DAW for a while, but are now getting back into it,” begins Misicka. “It’s a seismic shift as an organisation for us to change to a subscription business model.
“We’ve been exploring new ways to organise our work to make it more centralised, and help everyone be more aware of what everyone else is working on. It’s so critical when everyone is working remotely to make sure we’re all on the same page.”
Having worked at iZotope for over a decade now, Misicka has seen the company evolve in more ways than one. Following her music technology degree, she secured a paid internship as a quality assurance engineer at Cakewalk, although the barriers to entry as a woman working in the audio industry were palpable, and she was heavily discouraged from applying for it by her male counterparts. Despite the apparent odds, Misicka smashed the interview and got the job.