Legendary DJ/Producer MK and his new single Lies both feature in a vibrant new global ad campaign for the Jaguar F-PACE.
The 30-second TV ad which launched on January 29 is centred around different cast members interacting with their natural daily environments. MK appears in a stunning studio setting giving us a glimpse into the life of a multi-platinum selling record producer, DJ and record label owner.
MK’s appearance in the new F-PACE campaign marks the start of a new collaboration between Jaguar and Sony Music UK’s 4th Floor Creative, which aims to showcase talent and the importance of creativity.