Swedish R&B star Molly Hammar has released her next single, Douchebag. The audio is released alongside a music video featuring Hammar, who plays both the role of a male sexual predator as well as the empowered female, who ultimately triumphs in the face of adversity.
“Douchebag radiates positive defiant energy, delivering a riotous and witty diss to all the men out there that have miss-treated women,” says Hammar.
The new single was co-written and produced by Sebastian Atas from Swedish electro-pop duo, Jübel. The accompanying music video was shot in a Stockholm nightclub and features fellow Swedish artist Swedish artist JANICE and influencer Alice Stenlöf, alongside Hammar.
“Douchebag is the most honest song I've ever written,” says Hammar. “We wrote it in one day and the majority of the vocals are recorded that same day. I basically went straight from the club to the studio, very hungover but mostly fed-up with meeting men that behave like douchebags.
“I came up with the video idea the same day, my goal was to show how patriarchal structures remain in all of us and not least in modern pop videos. I wanted to make a satire of how today's 'douchebag' behaves and let people see it from a woman's perspective.
"I think we give too many free passes to male artists today and that we often look away from the objectification of women that still exists in pop culture. Last but not least, it is a reminder to the woman. To dare to be a bad bitch. To stand up for oneself."