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Molly Hammar Triumphs Over Predator In ‘Douchebag’ Music Video

Swedish R&B star Molly Hammar has released her next single, Douchebag. The audio is released alongside a music video featuring Hammar, who plays both the role of a male sexual predator as well as the empowered female, who ultimately triumphs in the face of adversity.

Douchebag radiates positive defiant energy, delivering a riotous and witty diss to all the men out there that have miss-treated women,” says Hammar.

The new single was co-written and produced by Sebastian Atas from Swedish electro-pop duo, Jübel. The accompanying music video was shot in a Stockholm nightclub and features fellow Swedish artist Swedish artist JANICE and influencer Alice Stenlöf, alongside Hammar.

Douchebag is the most honest song I've ever written,” says Hammar. “We wrote it in one day and the majority of the vocals are recorded that same day. I basically went straight from the club to the studio, very hungover but mostly fed-up with meeting men that behave like douchebags.

“I came up with the video idea the same day, my goal was to show how patriarchal structures remain in all of us and not least in modern pop videos. I wanted to make a satire of how today's 'douchebag' behaves and let people see it from a woman's perspective.

"I think we give too many free passes to male artists today and that we often look away from the objectification of women that still exists in pop culture. Last but not least, it is a reminder to the woman. To dare to be a bad bitch. To stand up for oneself."

My goal was to show how patriarchal structures remain in all of us and not least in modern pop videos

In 2020, Hammar won 'Breakthrough of the Year' at the Swedish music award show Rockbjörnen. The award is initiated by Aftonbladet, Sweden's leading evening newspaper.

However, the artist’s success story to date has been far from straightforward. Hammar was signed to a major record label in her native Sweden during her teens and was propelled into the limelight, but the commercial pop she was making did not fit with her artistic vision.

Obsessed with R&B and keen to make more of her versatile voice and background in jazz and soul she split from her record label and flourished under her newfound creative control. In 2018 Hammar truly found her own sound with the release of her critically acclaimed EP, Sex.

Singing about female sexuality from a very personal perspective sparked Hammar's inspiration and helped her grow a fanbase of young girls who could relate to her message.

Hammar also played the Swedish equivalent of Beyonce's character Nala in the live-action adaption of The Lion King at the end of 2019 and in February 2020 she sold out her first two headline gigs.

Hammar's live show at definitive London based Nordic club night Ja Ja Ja at The Lexington, which was scheduled for April 2020, has been postponed until UK venues can safely open again.