To advertise the launch of the Istanbul Financial Center, Istanbul film production company Autonomy recently partnered with Formula 1 on a project featuring virtual production by MGX Studios – powered by the disguise Extended Reality (xR) workflow.
Holding 1.4 million sqm of office space, a shopping mall, conference and exhibition centre and a five-star hotel, the IFC is a founding partner of the Formula 1 Rolex Turkish Grand Prix 2021.
The metaphor of the IFC as a Formula 1 race car “driving forward the world of finance” provided a high-energy scenario for a commercial promoting its imminent opening.
The commercial features extreme close-ups of a Formula 1 race car cockpit, complete with revving sound design, as the vehicle speeds through Istanbul and glimpses of the IFC are reflected on the driver’s helmet visor.
Since the race car and driver are seen in extreme close-ups, Autonomy was eager to shoot the commercial using virtual production. The production company approached Turkey’s first virtual production facility, MGX Studios, to simulate the Formula 1 vehicle and capture the beauty and modernity of the IFC site.
“Together with the Autonomy team we wanted to create a production that looked great quickly, using all the amazing possibilities provided by virtual production technology and disguise,” said MGX Studios’ virtual production operations coordinator, Mete Mümtaz.
“The xR features provided by disguise and the innovation and creativity enabled by disguise and virtual production were key to delivering a great project.”