Music News

Fender Launches Player Series Acoustasonic Telecaster

The Acoustasonic Player Telecaster is the latest model using Fender’s revolutionary technology, offering both electric and acoustic guitar sounds in an iconic Telecaster body shape, and at an accessible price.

Ideal for guitar players from the studio to the stage, the Acoustasonic Player Telecaster is five years in the making, offering a simplified set of features, including a three-way voice selector and a powerful blend knob.

A pickup system designed in collaboration with Fishman allows players to flip seamlessly between big electric tones and acoustic voicings, while the fully hollow, naturally-resonant Telecaster body offers acoustic warmth when unplugged.

Priced at £1,049 GBP / €1,199.00 EUR, the Acoustasonic Player Telecaster is specifically designed to reach younger demographics in order to make musical creativity more obtainable, from live performances to studio sessions and songwriting.

Additional key features include a Modern N4 noiseless pickup – providing Fender electric tones without the hum – three unique voice pairs for a total of six ‘best-of’ acoustic and electric voicings – that can be played solo or blended to create all-new sounds – a waterfall sound hole, forearm contour, scalloped heel and recessed backplates, while new colours include Butterscotch Blonde, Shadow Burst and Arctic White – plus more neutral tones like Brushed Black.

“Through the success of our American Acoustasonic series, we saw that the modern musician demands flexibility and efficiency in their creative pursuits,” said Billy Martinez, Fender VP category manager, acoustic and squier division.

“Our dedication to expanding our Acoustasonic platform allowed us to meet this demand and, at the same time, create more accessibility. With iconic acoustic voicings, big electric tones and one powerful blend knob, the Acoustasonic Player Telecaster rises above artists demands allowing the player to go from acoustic to electric with ease in our new all-in-one guitar.”

This guitar feels equally at home in the hands of enigmatic songwriters like Lucy Dacus and Conan Gray as it does on the experimental pop anthems of Self Esteem and the dance-floor disco of SG Lewis. Other fans of the new guitar are Jesse Rutherford, Jordan Mackampa, Danny Felix and Faye Webster – all of which will take part in Fender’s campaign launching the Acoustasonic Player Telecaster.

Fender will also support the launch with another installment of its Versatile by Design series, exploring the design, construction and operations of the brand new Acoustasonic guitar facility built in Ensenada, Mexico.

Episode 1 features Fender EVP of product, Justin Norvell as he talks through the features of the guitar, and the creative potential provided by each of the six voices in three pairings.

The Acoustasonic series required building an entire new factory from the ground up to make this new extension of the series platform. The new building in Ensenada, Mexico is adjacent to Fender’s long-standing Mexico factory which has been building Fender guitars for 35 years.

The new Ensenada factory, which is 43% larger than Fender’s Corona factory, will handle all things for ‘Made in Mexico’ that are on the Acoustasonic Player platform. In addition to helping meet the global demand for the Acoustasonic technology, the additional factory location will bolster the Ensenada community by adding over 100 jobs, with room to grow in the future.

“The expansion of the Ensenada factory has been a 26-month long journey, but one that’s been completely necessary to make Acoustasonic technology available to a widespread audience of players around the world,” said Ed Magee, EVP operations at Fender.

“We have an incredible depth of engineering, operations and guitar building experience in Ensenada and this investment gave the team an opportunity to tackle a brand new guitar manufacturing process to meet the growing creative needs of our players.”

“We are proud to have the latest Acoustasonic guitar, an incredibly high-caliber instrument, coming from our world class factory in Ensenada, Mexico. This will pave the way for future growth of Fender Acoustics as we continue to push the boundaries of true sonic innovation and open the doors to new creatives in search of an affordable hybrid guitar,” added Martinez.