The 2K and UnitedMasters competition "2K Beats: The Search" has reached its halfway point with the reveal of the first 10 winners, including the first artist from Europe, who are set to join the NBA 2K21 Next Gen soundtrack.
One of London’s biggest up-and-coming grime artists, A1 ILLA is the first European artist ever to win the 2K Beats: The Search competition. His lyrical and direct approach and his realities in growing up in London form the backbone of his music, which has led to his inclusion on the NBA 2K franchise’s legendary soundtrack.
The winners were announced by UnitedMasters on Instagram and chosen by Rapper Jadakiss, Ronnie 2K, Producers Murda Beatz and Tay Keith.
The first 10 artists and tracks below will be added to the NBA 2K21 Next Gen soundtrack via an upcoming patch:
Delly Everyday - Same Game (Phoenix, AZ);
Caleb Isaiah - Legend (Grayslake, IL);
Scotty Valid - UP (Covington, GA);
Jupiter Ki - $20Mill (Portland, OR);
Zane Smith - 24 Hours (Lithonia, GA);
Kayo Porter - Never Miss (Jackson, TN);
Smoovebeendidit - Hands Tied (Yonkers, NY);
Skippa Da Flippa - Win Again (Davie, FL);
10k.Caash - Left Knee (Irving, TX);
A1 Illa - Elevating (London, England).
The full list of songs available in the game can also be found on the NBA 2K21 Spotify playlist, which is updated throughout the year.