Post Malone will be launching the recently announced P25 Music program on 27 February (Pokémon Day) with a virtual concert.
P25 Music will be a year-long program that includes collaborations between the Pokémon franchise and Universal Music Group artists. This partnership promises to bring new songs, styles, and pop-culture moments to fans around the world.
Post Malone’s virtual concert will be free to watch on the official Pokémon YouTube and Twitch channels as well as the Pokémon 25th anniversary website at 19:00 EST/16:00 PST on 27 February (00:00 GMT on 28th February). Upcoming collaborations will be revealed after the concert ends.
“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” Malone said.
During the week leading up to the concert, The Pokémon Company International will be hosting numerous celebratory activations throughout the Pokémon brand.
In addition to the previously announced Pokémon GO Tour: Kanto event on Saturday, February 20, The Pokémon Company International will distribute a special password on February 25 for players of the Pokémon video game franchise to add a special Pikachu to their Pokémon Sword and Pokémon Shield games.