Hosted on the Genelec website, visitors to the Virtual Showroom can experience the latest in VR technology to navigate separate and distinct areas for Professional Audio Monitoring, AV Installation and Home Audio, which showcase both stereo and immersive systems that comprise a carefully selected range of key loudspeaker and subwoofer models.
Visitors can then access detailed product information, video content and valuable learning resources at any time of day and from the comfort of their own environment.
“One of the powerful effects of the pandemic was to focus our minds on how to communicate more effectively via digital marketing channels,” said Genelec business development director Ken Kimura. “So, we used that period of enforced disruption to explore how to engage closely with our customers in the virtual world, and the Virtual Showroom was a natural result of that planning process – complementing our well-established website and social media channels.”