Harman Professional Solutions has announced a new partnership with Magnelusa Electronica, SA for audio distribution in Portugal.
Magnelusa Electronica will take responsibility for JBL Professional, Crown, Soundcraft, BSS, Lexicon and dbx branded products.
Effective April 1, 2024, Magnelusa Electronica will take over the sales and services of all Harman Professional Solutions audio brands in Portugal from Midwich Portugal.
Located in Sintra, Magnelusa Electronica is well-equipped to provide Portuguese customers and integrators with premium service and high-level expertise on Harman Professional audio products. This partnership represents a major step forward in Harman’s mission to reach more customers and provide best-in-class audio solutions throughout Europe.
“I am delighted to see the development of this partnership in Portugal,” said Mark Bailey, director of Audio, EMEA, Harman Professional Solutions. “Leveraging Magnelusa’s current presence in the Portuguese market with our Harman consumer lifestyle brands and combining this with the strength of the Harman Pro portfolio, provides a unique opportunity across retail, installation and touring.”
Midwich Portugal will continue to supply Harman Professional products through March 30, 2024. Harman Professional thanks Midwich Portugal for many years of hard work and dedication to its brands in Portugal. This change will not affect ongoing business in the Spanish market.
Harman Professional Solutions looks forward to continuing, strengthening and building its partnership with Midwich Iberia (EAR Pro) in Spain and will collaborate with both partners to further develop the Spanish and Portuguese markets in 2024.