Wesley Schultz and Jeremiah Fraites, best known as the multi-Grammy nominated band The Lumineers, have made their long-awaited return to the airwaves with new singles Brightside and Big Shot. Headliner spoke to Schultz about the band nearing two decades together, his thoughts on artistic longevity in this TikTok and Instagram age, and how their experience and recent solo projects helped the swift recording of their new music, as they release their long awaited new album, Brightside.
It seems a pertinent place to start the conversation with the fact that The Lumineers are fast approaching two decades together as a band, an increasingly special thing in an age where it seems many people would sooner seek a fleeting glimpse of viral fame on TikTok, rather than carve out a creative career. Having formed the band in 2005, Schultz is kind enough to grant us a lesson in longevity, and the great value hidden in failure.
“Part of what helped us be together this long is that there's a lot of trust,” he says, of his long standing friendship with Fraites that commenced while they were growing up together in New Jersey (they met through their brothers).
“When we make songs together, we split everything. There's no paranoia like, ‘Why does he like this idea more?’ We're trying to create an environment where the best idea has to win. And so you really have to work on just shutting your ego down and serving the song.
“I was almost 30 before we got signed and had any sort of break. By that point, I knew what I wanted out of those boundaries. We were able to make albums and finish them entirely, and then hand them over to a label and say, ‘Can you please promote this now?’
"I think a lot of bands, in the beginning, are told what to do. But since we had failed so long, we got to dictate the terms more. And I think that really helps us to this day to be a lot more content with just how things go. The benefit of failure can be immeasurable sometimes.”
Could it be linked to the fact The Lumineers were one of the first bands to advocate fans putting away their phones while at concerts, to enjoy the experience directly instead of through their phone screen?
It must be so, given that they value their audience having a special experience at their show above hundreds of people posting their photos and videos of the concert on Instagram, Twitter etc the day after the show — as it creates a very special connection, as opposed to a viral dopamine hit.
“We began busking in the streets,” Schultz says. “And it all began on a level that we understood the way to someone's heart, and to actually have an impact on somebody is through that intimacy and through that direct contact. And so when phones became ever-present at shows, I would ask people to put them away.
"It’s funny because the picture and the audio is never very good quality, it’s just a strange placeholder for a memory. The very worst is when you’re at a concert, and you have someone in front of you filming it, so you’re seeing the stage through their screen! It’s just another filter. The direct to source way has always been the most exciting for me."