Shanghai Media Group Technical Center (SMT) recently enhanced the viewing experience of millions of football fans across China during its live broadcast of Euros 2020, generating 11 CG recreations of iconic European landmarks.
Transporting viewers to the heart of the action across key European cities was made possible with the power of Pixotope and UE4. The software was also used to create engaging, on-screen augmented reality graphics during presenter segments.
The landmarks themselves were all initially designed in the Unreal Engine before being imported into Pixotope to be finalised and then broadcast live across China.
To provide an all-encompassing overview of the European Championship, SMT created one scaled-down map of Europe, highlighting key landmarks that included London’s Tower Bridge, Rome’s Colosseum, Munich’s Frauenkirche, and Saint Basil’s Cathedral in Moscow.
European football has become a huge spectacle for fans across Asia, with millions passionately supporting their chosen team across multiple championships, including the Premier League.
Utilising Pixotope’s real-time graphics, SMT brought viewers closer to the action than ever before thanks to exciting visual additions to broadcasted content.
In addition to the CG landmarks, the Shanghai Media Group Technical Center also created expansive, on-screen AR graphics that filled the presenter’s studio space.