Dolby Laboratories and MGM Resorts International have announced the launch of Dolby Live at Park MGM, the first fully integrated performance venue of its kind to offer live concerts in Dolby Atmos.
Located in the heart of the Las Vegas Strip, Dolby Live (formerly known as Park Theatre) will now be the go-to location for live music in Dolby Atmos.
“Joining our slate of premier offerings for immersive entertainment, such as the Dolby Theatre in Hollywood and the hundreds of Dolby Cinemas around the world, Dolby Live is the ultimate experience for enjoying live music in Dolby Atmos,” said Kevin Yeaman, president and CEO, Dolby Laboratories.
“As we continue to grow our presence in music, Dolby Live will offer consumers more ways to enjoy a Dolby Atmos experience while deepening and expanding our engagements with the artist community.”
Dolby and MGM Resorts have worked closely over the past months to completely transform Dolby Live into one of the world’s most technologically advanced performance installations.
The space now features a fully integrated Dolby Atmos playback system, which was designed, calibrated, and tuned by Dolby engineers to match the size and unique characteristics of the 5,200-seat theatre.
While the system will be primarily used for live concerts, it has the capability to support a multitude of live events in Dolby Atmos such as musicals, eSport events, and much more.
“Dolby Live is a new immersive live music experience where the audience will feel like they are literally on stage with their favourite artist,” said Todd Pendleton, senior vice president and chief marketing officer, Dolby Laboratories.
“Dolby Atmos is at the centre of this new experience, which is transforming how music is created and enjoyed. There is no better way to enjoy live entertainment than in Dolby.”
Bill Hornbuckle, CEO and President of MGM Resorts International, added: “One of The Strip’s premier resort destinations, Park MGM is home to some of the biggest names in music. Collaborating with Dolby to revolutionise our live entertainment offerings takes the experience to entirely new levels. Dolby Live will be the most advanced performance venue on The Strip, reflecting our commitment to innovation and creativity in all we do.”