Ghetts, Ray BLK To Play Apprentice Nation Live Gig

Apprentice Nation, supported by BT, has announced that Ghetts (pictured above), Young T and Bugsey, Ray BLK and IAMDDB will perform at their concert on April 22 to launch their spring programme.

The one-off live show will kick off the six-week webinar series, which features career advice for the modern world, from artists and music executives, industry leaders and real-life apprentices.

Apprentice Nation has been built as a gamified career training platform that taps into the power of music to engage and inspire 16-24 year olds, particularly those from traditionally underrepresented backgrounds, to discover career pathways and job opportunities through on-demand videos, mentor sessions, webinars and Q&A sessions.

Topics covered include wellbeing and mindfulness, diversity and inclusion, and personal branding, as well as core skills for life and myth-busting around career paths.

The free, accessible content, delivered by top UK artists alongside industry leaders and young people, gives participants the opportunity to earn credits whilst they learn and exchange them for exclusive rewards provided by partner BT, such as England Football Shirts, Beats by Dre headphones, and even the exclusive chance to hang out online with one of the artists from the live show.

The more content participants watch, the more credits they earn and the more rewards they can claim. Young people from all four nations have excelled through the programme; over 2,000 courses completed in 2020 and 75% of participants reported an increase in confidence for themselves and their future.

The programme has been created with music at its heart, serving as a vehicle to reach out to young people and highlight a path they may have not yet considered. According to research, over two thirds (67%) agree that apprenticeships are a good entry point to get your foot on the career ladder.

Apprentice Nation flips the traditional training methods on its head, working with artists who can speak authentically to their audience, harnessing the power of their music and message to engage with young people, especially those from underrepresented backgrounds.

This year’s line-up includes grime artist Ghetts, 2021 BRIT nominated duo Young T & Bugsey, MOBO nominated Ray BLK, and urban jazz artist IAMDDB.

Ghetts says: “In a time where individuality is underrated, I feel it’s important to encourage young people to be themselves, after all they are next in line to carry the responsibility of changing the world. I can’t wait to perform for apprentice nation on the 22nd of April; I believe in being fearless and seizing every opportunity that’s for you.”

Ray BLK (pictured above) adds: “I’m beyond excited to be working with Apprentice Nation to raise awareness of the diverse paths that anyone, no matter their background or gender, can access today. I’ve felt the anxiety and pressure that comes with standing up and representing my race and my gender on stage. It pushed me to be my best and I want other young women, especially those from underrepresented backgrounds to have those opportunities and not feel afraid. I’m proud to be working to level the playing field, not just in the music industry but in career and life journeys, whatever path people choose.”

For more information on Apprentice Nation’s programme and how you can unlock rewards, visit apprenticenation.co.uk/join