ILMC (International Live Music Conference) head Greg Parmley has spoken to Headliner about what attendees can expect from this year’s event – returning for the first time since the start of the pandemic – as well as the various ways in which Covid and Brexit will continue to impact the live music sector this year.
The ILMC returns next month as an in-person gathering at a new, welcoming 1,200 of the world’s most influential live music professionals from over 40 countries to the Royal Garden Hotel from April 26-29 2022.
Carrying over the online aspects of ILMC 33’s ‘Virtually Live’ lockdown event, ILMC 34 will use a hybrid model, with conference sessions available on demand to delegates for 30 days after the event.
Here, Parmely speaks to Headliner about the long-awaited return of ILMC and the challenges and opportunities facing the live music sector in 2022, as we enter “the next chapter” of the business…
What will be the core focus of the conference and how will it benefit attendees?
This year’s ILMC will be the first in-person gathering of the international live music business since the pandemic began. ILMC 32 took place in March 2020 just as restrictions were coming into force, so this will be the first time many industry leaders and executives will have seen each other in that time.
As much as the discussions and workshops throughout the conference are always key, for me this year is about marking the beginning of the next chapter in the business. With Omicron disrupting everything over Christmas, we had to move dates, but it means ILMC takes place at the start line for what comes next. For me, the 2022 edition will be about reuniting the business in-person. It’s a broad and inspiring community of individuals, and I expect it will be emotional!
Are there any key talking points this year?
Recovery is a watchword: how does the business bounce back quickly and future-proof itself moving forwards? With the Astroworld tragedy still fresh in people’s minds, crowd safety will be front and centre, as will the Ukraine war and the broader impact on the business. It’s a huge agenda, and from the bigger current affairs we have workshops on the metaverse, NFTs, YouTube, mental health first aid; and topics covering agencies, festivals, venues, branding, ticketing, and a whole day dedicated to sustainability with the Green Events & Innovations Conference taking place within ILMC for the first time.