It’s been one of the busiest starts to a year in recent memory for Martin Audio, with a flurry of new products entering the market and a fulsome programme of festivals on the horizon as the global live events sector returns in earnest. MD Dom Harter and brand marketing director James King sit down with Headliner to serve up their 2023 midway report and open up on what the rest of the year may hold…
The first six months of 2023 may well have provided the majority of pro audio firms their brightest start to a year since the dark days of Covid, but for Martin Audio it’s been one of the most fruitful in its storied history. As we discover through the course of our chat with two of its most senior executives, the company is, “in the best shape I’ve ever seen it,” according to brand marketing director King. The reasons for this are manifold. Of course, the return to normality on the live events front is plain for all to see, but Martin Audio’s efforts to bring a raft of new, potentially game changing, products to market have made it a notably buoyant first half of 2023. The new FlexPoint Series for the premier rental market was described by Harter as “the finest live sound offering in the company’s history”, while the new TORUS 8 for small-medium-sized applications marks a significant addition to the brand’s portfolio.
Here, Harter and King elaborate further on what these launches mean for the business, as well as the trends shaping the market and much more…
How would you sum up the first half of 2023?
Dom: As a global manufacturer, I think it’s really easy for people to forget that Covid has been in different places at different times all over the world. And the first six months of this year is the first time, particularly with China and Asia opening up, that we are really seeing the world market back, and also at a time when the supply chain crisis is not completely behind people. So, in the most positive sense you have this latent demand on the installation side where you’ve had projects that were put off due to the pandemic and they are now catching up, while the live sound stuff is back with vengeance. So, it’s been an incredibly busy first six months, but we’re not grumbling.
James: I still pinch myself to see the industry being back and looking healthy when you wondered whether that would be the case, and the demand for Martin Audio is off the charts. It’s an exciting time, and we’ve introduced lots of new products. The company is in the best shape I’ve ever seen it in the 10 years I’ve been here.
Tell us about FlexPoint and the market it is designed to serve?
Dom: It’s very easy, especially at this time of year, to go and see all these line array systems and think that that’s the touring solution. But the reality is that our rental partners are doing everything from small conferences all the way up to the biggest stages. We had some successful products in range called DD and XD, but they were a bit long in the tooth and it felt as though they had been designed in silos. What we wanted to do with FP was have a broad series of small point source products - nothing a customer could look at and not see why it would be a benefit. And we wanted it to have this unified voicing and approach so that people get that signature Martin Audio sound from a complete range. Over and above that for a rental provider it has really made the strongest line-up that we’ve had for live events solutions in the company’s history. We have a decent number of big arrays using all of our optimisation technology; we came out with our constant curvature stuff over the last couple of years; and to now extend that down to four-inch speakers really means there is a proper up to date flexible solution for any production environment. We were very cautious about launching anything in the last three years that had too much of a drain on capital expenditure as they were going to be recovering themselves, and now we’ve seen the buying come back, so to bolster our product ranges in those areas makes a lot of sense.