Headliner Spaces and SoundOn recently co-hosted their inaugural MOBO UnSung event, which took place at The Pioneer Club in St. Albans—a venue steeped in historical significance and now thriving with a more diverse array of musical genres than ever before. As the birthplace of such bands as The Zombies and Enter Shikari, The Pioneer is known for its alternative rock music scene. Not so on this particular night, with the venue opening its doors to the very best up-and-coming music of black origin.
The collaboration between Headliner Spaces and SoundOn is dedicated to spotlighting the most promising emerging talent in the music industry by providing live performance opportunities at one of the UK's most vibrant grassroots venues.
So what exactly is SoundOn, we hear you ask? SoundOn serves as an integrated platform for both global music distribution and TikTok music marketing, empowering artists to distribute their music on TikTok and across major streaming services, including Spotify, Apple Music, and others, while ensuring full ownership and artist-friendly royalties without administrative fees. Not stopping there, SoundOn also offers unique promotional tools that aid artists in marketing their new releases through TikTok's creator marketing, broadening their reach to a wider audience.
SoundOn is a poised to be a real game-changed for artists of any level, although emerging artists looking to gain exposure and build an audience will likely be the most appreciative of its capabilities. Crucially, using SoundOn, artists retain complete control over their music while disseminating it across major streaming platforms. This means musicians can maintain ownership of their creative output and the royalties they earn from it. The platform offers flexible and equitable royalty structures, enabling artists to maximise their earnings while reaching a global audience. Win-win!
For independent musicians, the quest for an ideal platform to distribute their music and promote their art can, understandably, be quite daunting. SoundOn by TikTok is transforming the landscape by offering an all-in-one solution for global music distribution and TikTok music marketing.
“I've been actively making music on a serious level from around 2018 onwards,” UK singer Melica tells Headliner. “From then, my journey has been, I would say…interesting,” she says.
“Definitely a bit of a roller coaster. For anybody who's signing up to turn their passion for music into a career to build a livelihood, it's tough. When you're up you’re up, and when you're down, you're down, but it's something that I've always been really passionate about, and the passion kept me going. If this is something you want to do, boy, you better make sure that this is something you're passionate about.”
In a time where the most-streamed song on Spotify and the influence of social media in the music world hold tremendous sway, artists like Melica are embracing forward-thinking platforms like SoundOn and are using it to take control of their careers.
