Lizzo is set to make her Roblox debut as part of the annual Song Breaker Awards on Saturday April 30 with a performance of her new song, Special.
The second annual Song Breaker Awards will be the first ever music award show on the Roblox platform, and is designed to celebrate creators who are shaping pop music through trends, dances and challenges shared on social media.
“I’m excited to be making my metaverse debut with Logitech and to be performing Special, which is a song that means so much to me,” said Lizzo.
“As a musician and creator, I love that Logitech Song Breaker Awards show recognises the unique talent of all creators, and how each of them are making an impact on pop culture and music.”
The Awards will be hosted by digital entertainer Bretman Rock, alongside other creators coming together for this year’s celebrations, including Peachy Princess of Roblox MeganPlays, Twitch streamer, Shroud and musician and activist Jaden Smith.
Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program games and play games created by other users.
Logitech For Creators, a brand extension of Logitech, is behind the Logitech Song Breaker Awards, the first music award show on Roblox.
The awards honour groundbreaking creators shaping pop music through dance challenges, memes and trends they have created and shared on social media, especially on TikTok and YouTube, over the past year.
The Song Breaker Awards show is one of the many creator experiences under Logitech For Creators’ Together We Create global campaign, that shares its vision of collaborating with creators to shape the future of creating together.
The immersive world is designed from the pixel up as a creator-centred experience for the community to engage and play with their favourite creators in unexpected ways.
“I’ve had so much fun collaborating with Logitech For Creators on the show,” said Rock. “I’ll be hosting, so you already know you’ll be entertained. I’m excited for the community to join us to celebrate some incredible and talented artists together!”
In the pre-show experience on Roblox, fans can ride a rollercoaster, collect Creator Coins, earn badges through gameplay to unlock special items, take a selfie XL photo with friends, hang out at the Creator Society Cafe and DEFY LOGIC Lounge, and buy exclusive merchandise like Pop Key hats, Litra Glow wings and Lizzo concert t-shirts for their avatars from the Logitech For Creators virtual store.
Proceeds from all digital merchandise sales will benefit MusiCares, the leading music charity supporting the health and welfare of the music community.
For this year’s awards, Logitech and Bretman will be highlighting 10 creators. These creators appeared on the Billboard Song Breaker Chart, a monthly music industry chart co-created with Logitech For Creators to spotlight trendsetting creators who are driving music consumption through content creation and positively disrupting the traditional music business model.
Honourees include “Originators,” – creators who started trends, dances and challenges, and “Amplifiers,” – popular creators who are responsible for amplifying challenges to their audiences and the community.
Cost n’ Mayor - Let’s Groove by Earth, Wind, & Fire (Remix). Husband-and-wife Austin and Marideth Telenko also collaborated with Logitech to motion capture the choreography of all honorees to turn them into emotes on Roblox.
David Vu - Get Into it (Yuh) by Doja Cat - Originator
Dreya Mac - Own Brand Freestyle by Dreya Mac - Originator
GAYLE - abcde-forget-u by GAYLE - Originator. GAYLE will be receiving the Song Breaker of the Year Award. Her song has had the biggest impact on the Billboard Song Breaker Chart, appearing on the chart for three consecutive months.
JuucyJ - Might Be - Remix by DJ Luke Nasty - Originator
JVKE - This is What Falling in Love Feels Like by JVKE - Originator
Noah Beck - Dinero by Trinidad Cardona - Amplifier
Vano 3000 - Running Away by VANO 3000 - Originator
Walker Hayes - Fancy Like by Walker Hayes - Originator. Hayes is nominated for his first Grammy Award this year. During the pandemic, Hayes and his family made TikTok videos for fun, creating dances for several songs from his album. His TikTok video for Fancy Like has received more than 2.5 million likes, which led to the song becoming a viral hit.
Tracy Joseph - Love Nwantiti by C-Kay - Originator
“This year, we pushed the boundaries as we continue to reimagine what a creator-focused award show could look like,” said Meridith Rojas, global head of talent and entertainment, Logitech.
“In building this immersive program in the metaverse, we’re taking inspiration from the online communities blazing the path in web 3.0. It’s not a one-way conversation, it is a two-way experience bringing creators and their communities together to create.”
“We’re always looking for new ways to bring unique, immersive experiences to our community,” said Jon Vlassopulos, Roblox vice president, and global head of music.
“Logitech hosting the first-ever music award show on Roblox is exciting as we continue to push the limits of creativity on our platform and celebrate creators worldwide.”
The Song Breaker Awards will premiere on Saturday, April 30 at 10 a.m. PST, with three additional performances on Saturday at 1 p.m. and 5 p.m. PST, and on Sunday, May 1 at 9 a.m. PST.