LA-based alt-rock solo artist Magic Whatever has been rapidly building a reputation as one of the most inventive emerging talents on the west coast, blending his rock roots with a variety of styles and genres to create a truly unique, rapidly growing body of work. Headliner sat down with him to talk songwriting, collaborations and creating a universe for his fans to inhabit…
“It’s too hot to go outside today so I’m staying inside,” a smiling Magic Whatever tells us as we join via Zoom at his home on the west coast. The artist has recently been returned from a stint on the road and is currently gearing up for a busy spell in the studio.
“I’ve been doing a lot of writing,” he says. “I’m at this stage in my career where everyone is asking for music, so I have to stay busy and keep putting it out. I just got off tour with a band called Dreamers, so I’m now getting ready for the next releases.”
At the time of our conversation, he has just released a new single called Sentimental in collaboration with Grammy-nominated pop outfit Social House. The track places his alt-rock sensibilities front and centre, and cloaks them with a gleaming pop veneer.
“Of all the sings I’ve written that one had the longest journey,” he says, explaining how the track came about. “I started it lyrically three or four years ago in the back of an Uber on the way home after a long night. Those lyrics and the melody would keep coming into my head but it never really came together, but then one day I was working with my producer Lucky West and something just clicked. And I know Social House, they are great guys and great songwriters, and I wanted to wait until I had a song that was really special before connecting with them to work on it. So, I texted them the song and they were just gung ho to get started on it. A week later I got to hear their verses and it just took it up to the next level. Then I shifted gears to get this out as quickly as possible, as I just wanted everyone to hear it.”
While many collaborations these days are often the result of marketing ploys aimed at landing and artist on a multitude of playlists and garnering greater recognition by association with the partnering act, in Magic Whatever’s world it really is all about working with those whom he admires and will best benefit the song.