PLASA 2021 "Exceeds Expectations"

Peter Heath, managing director for PLASA has declared that the show’s first outing since 2019 has “exceeded expectations”.

Taking place at Olympia London from September 5-7, PLASA 2021 saw the PLASA team capitalise on the momentum that was built up in 2019.

Having partnered with ABTT (Association of British Theatre Technicians), the show transitioned from the venue’s National Hall to the larger Grand Hall, while a comprehensive seminar programme and live stage for everything from musical performances – from the likes of X Factor and Les Mis' Shan Ako – to panel sessions and product demos ensured that there was plenty going on away from the exhibition floor as well.

“This year’s PLASA Show really has exceeded all expectations, considering how the live sector has suffered over the past 18 months,” Heath told Headliner.

“The organisation of the show certainly had its challenges, with a reduced budget and much shorter time frame. However, looking around the show, the PLASA team can be very proud of themselves.

“I must give a huge amount of credit to the exhibitors too, who have also been financially constrained, yet continued to innovate throughout the pandemic, displaying this to full effect at Olympia London.”

Over 3,170 visitors attended the show across the three days; “an achievement considering the 11% decrease in international visitors, in addition to the measures we had to put in place to ensure the event was safe,” he continued.

“While many in our industry are eager to get on with it, I do understand the reservations of others.

“The initial feedback has been overwhelmingly positive and I would like to give my sincere thanks to everyone who exhibited and visited the show this year, helping make PLASA Show 2021 one to remember for all the right reasons. I hope to see many of you at our next event, PLASA Focus Leeds, taking place from 10-11 May.”