Combining two of the biggest acoustic and electronic drum companies to focus on delivering new innovation for drummers, Drum Workshop will operate as a standalone unit with pioneering founders retaining leadership positions.
Roland is widely recognised for its gamechanger products in the electronic drum world under its V-Drums brand, and more recently with its V-Drums Acoustic Design (“VAD”) series of products. Drum Workshop on the other hand works with acoustic drums and percussion, and designs, manufactures and sells an industry-leading portfolio of brands including DW Drums and Hardware, Pacific Drums and Percussion (PDP), Latin Percussion (LP), Gretsch Drums and Slingerland.
Through the acquisition, Roland and Drum Workshop aim to unleash the next generation of breakthrough acoustic and electronic drums and percussion products, accelerate product development, and push the boundaries of innovation for drummers.
Drum Workshop CEO Chris Lombardi and co-founders Don Lombardi and John Good will continue to serve in their existing capacities at the company, focusing on creating products that inspire drummers everywhere.