London-based Gospel artist Shack Santima recently delivered a standout performance at the first ever SoundOn Session at The Pioneer Club in St. Albans, taking the opportunity to pay tribute to the role of such initiatives, as well as the SoundOn platform.
SoundOn is the global music distribution and TikTok music marketing platform, allowing artists to distribute their music on TikTok and across major streaming services, such as Spotify, Apple Music, and others, while maintaining full ownership and artist-friendly royalties without administrative fees.
Furthermore, SoundOn offers a raft of promotional tools designed to assist artists in marketing their new releases through TikTok's creator marketing and subsequently reaching a wider audience.
Recently, SoundOn entered into a new partnership with Headliner Spaces to launch SoundOn Sessions. The initiative is designed to champion the very best new talent the UK has to offer by giving them the chance to perform at one of the most exciting grassroots venues and creative hubs in the country – the reimagined, supercharged Pioneer Club in St. Albans.
The first SoundOn Session focused on the MOBO UnSung Class of 2023, which is a relatively new talent contest driven by SoundOn and TikTok. Among the artists performing on the night was Santima, whose unique brand of gospel rap provided one of the evening’s most powerful standout sets.
Prior to taking the stage, Santima was keen to highlight the vital importance of events like SoundOn Sessions in helping artists in their development as performers.
“I believe there is great importance in events and venues like this,” he told Headliner. “They help to build up confidence. I used to avoid doing shows at all costs because of my anxiety and how nervous I’d get, but events like this really help me to build my confidence and come out of my shell. It’s a new audience and a new environment, so it’s really good training for live performance.”