Multi award-winning music artist Joseph Adenuga AKA Skepta has launched Big Smoke Corporation, a multi-faceted creative collective whose mission is to nurture and invest in the next generation of young creative talent and executives across multiple fields.
Taking the entrepreneurial ethos that first drove Skepta’s music career, Big Smoke Corporation says it is building a completely new approach to creative consultancy and the support of creators themselves.
On launch, Big Smoke Corporation has already signed creative and commercial partnerships with powerhouses including Puma, with whom they have an ongoing relationship with. Last Thursday after months of collaboration Big Smoke Corporation successfully launched the Puma RX-S trainer, with an immersive event at Outernet London – the new immersive media and culture district – featuring a special performance by Skepta.
Delivering on the BSC mission to support young talent, the guest list consisted of many creatives from the culture and community that Skepta and the Big Smoke Corporation team grew up in and have championed their entire careers.