South by Southwest is expanding into Europe with a new event in London, launching June 2025.
The expansion began with SXSW Sydney starting in 2023, providing new possibilities for an international take on the Austin experience. Both events, each with their own distinct flavour, are designed to make South By an indispensable three-stop tour for the global creative community.
SXSW London will build on a legacy that has been created over almost four decades, where creatives converge every March to discuss and debate some of the most challenging issues of our time, with innovation in technology and science presented alongside the world’s biggest music and entertainment stories. The event will bring its own personality, driven by the city's internationally renowned cultural life and creativity and its proximity to other major creative and tech centres in Europe.
Over the course of a week in June, SXSW London will take over dozens of venues, galleries, clubs and other spaces in Shoreditch, renowned as a vibrant centre for creativity and technological innovation, as well as for its diversity, energy, global cuisine, and nightlife.
In addition to inspiring and thought-provoking keynotes, music showcases, and a look at what's new in tech, gaming and screen, SXSW London will introduce boundary pushing visual arts, design and fashion programming, with exhibitions and interactive and immersive experiences in public spaces across its East London campus.
The event will continue to develop Austin's focus on climate change and sustainability, with the ambition to drive positive change for future generations.
More details about the SXSW London 2025 program will be announced in the coming months, with badges due to go on sale in October 2024.