Dolby Laboratories has unveiled a short film featuring Coldplay, whose album Everyday Life, is available in Dolby Atmos on Echo Studio through Amazon Music HD.
“Artists are excited to create music in Dolby Atmos because it allows fans to experience music at its greatest creative potential and in its purest form,” says Todd Pendleton, senior vice president and chief marketing officer, Dolby Laboratories. “In our latest film, we experience the genesis of Coldplay’s creativity and explore how the band uses music to forge connections between people.”
“Our job is to craft songs until they sound as good as they did when they arrived in your head,” adds Coldplay frontman, Chris Martin. “Listening to Dolby Atmos is the closest thing I’ve ever heard to what artists are imagining when they’re creating music. Everyone who listens to music should be able to hear things sound this good.”
When listening to music in Dolby Atmos, Martin comments: “Really beautiful. What I like about this, is I feel I am inside the music. It’s very true. I think the most frightening thing for a human is to feel completely alone, and music just erases that feeling. Sometimes music can speak the unspoken. That feeling of togetherness that it gives you – it’s very powerful. When you shut out all that other noise, what you have left is this connection to people. Songs themselves come to me from a place that I don’t really understand or know – a bit like waves in the ocean; you don’t know where they came from or quite how they got made, but here they come and you just have to be there to catch them.”