It seems like the biggest pop artists are making more money than ever today. At least, that's what it looks like if you check out any of their social media channels. Of course, much of this money isn't coming from actual music sales anymore. While there's definitely still a market for music, and vinyl is doing better than it has in a long while, musicians have had to look elsewhere for their bread and butter. In the current digital age, artists have had to find new and innovative ways to maximise their revenue streams.
Chief among these has been the advent of streaming. Services such as Spotify and Apple Music have become incredibly important to how artists make money and how they gain exposure. The popularity of streaming has also had an enormous effect how on how albums sales are tallied. Music subscription services have never been more popular, and in 2016 the combined platforms boasted more than 100 million subscribers. This is an incredible user base that even eclipses Netflix, which had 87.8 million subscribers at the end of last year.