Watch Chris Martin Experience Dolby Atmos
Dolby Laboratories has unveiled a short film featuring Coldplay, whose album Everyday Life, is available in Dolby Atmos on Echo Studio through Amazon Music HD.
“Artists are excited to create music in Dolby Atmos because it allows fans to experience music at its greatest creative potential and in its purest form,” says Todd Pendleton, senior vice president and chief marketing officer, Dolby Laboratories. “In our latest film, we experience the genesis of Coldplay’s creativity and explore how the band uses music to forge connections between people.”
“Our job is to craft songs until they sound as good as they did when they arrived in your head,” adds Coldplay frontman, Chris Martin. “Listening to Dolby Atmos is the closest thing I’ve ever heard to what artists are imagining when they’re creating music. Everyone who listens to music should be able to hear things sound this good.”
When listening to music in Dolby Atmos, Martin comments: “Really beautiful. What I like about this, is I feel I am inside the music. It’s very true. I think the most frightening thing for a human is to feel completely alone, and music just erases that feeling. Sometimes music can speak the unspoken. That feeling of togetherness that it gives you – it’s very powerful. When you shut out all that other noise, what you have left is this connection to people. Songs themselves come to me from a place that I don’t really understand or know – a bit like waves in the ocean; you don’t know where they came from or quite how they got made, but here they come and you just have to be there to catch them.”
The film was directed by award-winning, Toronto-based director Karena Evans at m ss ng p eces, who is known for her cinematic and narrative-focused directorial style. Evans is behind Drake’s 2018 music video, God’s Plan, and is revered for telling diverse, inclusive stories about the human condition.
“The genesis of this campaign is inspired by Dolby’s mission itself – a pure transmission of artist intention,” says Evans. “We decided to approach this campaign unconventionally through interior monologues to explore the purity of thought and creativity. At its core, this is what Dolby Atmos is.”
What is Dolby Atmos Music?
Dolby Atmos music aims to connect with music at its fullest capacity and creative potential, revealing versions of music that are lost in traditional recordings. Whether it’s a complex harmony of instruments placed around a listener, the unleashing of a guitar solo, a bass drop that washes over you, or the subtle breath a singer takes, Dolby Atmos is designed to give music more space and the freedom to unleash every detail and emotion as the artist intended.
Dolby is working closely with artists, record labels, streaming services, and consumer electronics manufacturers to make Dolby Atmos Music experiences widely accessible. Two of the world’s largest record labels – Universal Music Group and Warner Music Group – have announced plans to release tracks in Dolby Atmos from some of the biggest names in music.
Those wishing to experience it for themselves can enjoy music in Dolby Atmos via Amazon Music HD on Echo Studio or on TIDAL through compatible Android smartphones or tablets.
According to a recent survey, 67% of respondents said it would be appealing or very appealing to have a deeper connection with their favorite artists when listening to music they love. 50% of this group stated they would strongly feel a deeper connection if they could hear more depth, detail, and clarity in the music. This research was conducted in November 2019 amongst the US general population with people aged between 16 and 45.