Inside MQA And Bluesound’s ‘The Master Sessions’
MQA and Bluesound recently held their inaugural Master Sessions event at London’s British Grove Studios, where the live audio stream of SEED Ensemble was streamed to audiences at Bluesound dealerships across the UK, Europe and South Africa.
The event also included a music and tech-themed panel discussion moderated by British Underground’s Crispin Parry, with Justin McKenzie of Jazz re:freshed and SEED Ensemble members, Cassie Kinoshi and Shirley Tetteh.
The Master Sessions is a series of live concerts – streamed in real time using MQA sound to over 100 audio retailers around the world through Bluesound’s premium hi-res audio players.
The collaboration brought together a partnership of experts and tastemakers in the music and technology worlds with two shared objectives: to promote skilled artists and help them reach a wider audience, and to articulate the power of pioneering audio technology and create better listening experiences.
The Jazz re:freshed movement has played a pivotal role in the emergence of the UK’s current vibrant jazz scene since the early 2000s.
“As accomplished live musicians, the idea that high resolution audio technologies like Bluesound and MQA can offer a studio experience at home was something both SEED Ensemble and Theon Cross were keen to support,” says Jazz re:freshed co-founder and co-chief executive, Justin McKenzie. “They believe, as we do, that technologies like these bring artists closer to their fans by literally delivering the sound of the studio.”
“It was fantastic to be part of The Master Sessions live audio stream with SEED Ensemble at British Grove studios,” adds Crispin Parry, CEO, British Underground. “It’s a pleasure working with MQA and Bluesound, and it’s great to see what a creative partnership between Arts Council England-supported organisations and music technology companies can deliver.”
Yvette Griffith, Exec Director, Jazz re:freshed adds:
“We were proud to be a partner in The Master Sessions European livestream, presenting 10 piece ensemble, SEED. Working with MQA and Bluesound’s technology provides us with the opportunity to convey the detail and quality of sound in UK jazz and ensure its reach continues to be worldwide.”
Bob Stuart, Founder, MQA was equally pleased with how the event was received:
“Through The Master Sessions partnership, we’re enabling audiences at Bluesound dealerships around the world to hear incredible live performances, in the highest quality audio and in real time, from some of the most exciting talent on the British jazz scene. MQA’s promise is ‘Take Me There – to the original performance, wherever you listen' – and when listeners hear MQA Live audio, they tell us they feel like they are in the venue. When included in HD video, MQA Live audio transforms the concert experience.”
"Bluesound and BluOS products once again demonstrated their bullet proof reliability in decoding and streaming to over 80+ locations across Europe in full 24 bit, 192 kHz audio,” concludes June Ip, VP Marketing, Lenbrook. “It was a unique experience demonstrating the investment benefits in our products. Bluesound products and technology partners like MQA are helping to encourage discovery of new music and allow for all artists of any genre to reach a global consumer base, direct to any room in a consumer’s home."
A further event will be held on March 19, where rising star, Theon Cross will play live at Orb Recording Studios in Austin, Texas. Music fans will be invited to visit a local Bluesound dealership to experience the concerts, streamed in real time on a Bluesound powered sound system and in MQA studio-quality audio.