The Recording Academy has revealed that several of the night's winners and performers saw major spikes in sales and streams following the award ceremony.
After Beyoncé made Grammy history at the 2023 ceremony with her 32nd win, her Best Dance/Electronic Music Album-winning Renaissance made a huge jump.
The album earned 37,000 equivalent album units, up 109%, helping the artist with the most Grammy Award wins of all time move from No. 24 to No. 11 on the Billboard 200.
The R&B superstar, who won her first Grammy in 2001 as part of Destiny’s Child, took home awards for Best Dance/Electronic Album (Renaissance), Best Dance/Electronic Recording (Break My Soul), Best Traditional R&B Performance (Plastic Off the Sofa) and Best R&B Song (Cuff It).
In winning her 32nd Grammy award, Beyoncé overtook Hungarian-British conductor George Solti, whose record of 31 Grammys had previously stood for more than 20 years.
The award that broke the record was her win for Best Dance/Electronic Album for her critically acclaimed seventh studio album, Renaissance.